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Free Workshop
The New Rules of Marketing in 2026
(And How They Drive Predictable Sales)
A live 60-minute workshop for B2B business owners, founders, CEOs, and managing partners whose pipeline stopped being predictable. We will walk through the three structural shifts that decide whether your marketing produces a qualified pipeline in 2026, or just more activity.
Thursday, May 21, 2026 | 11:00 am PT | Live online | Recording sent to all registrants
Trusted by B2B leaders who are tired of gambling on agencies
Marketing has changed in three ways your old playbook cannot absorb.
If your firm grew on referrals and rainmaker relationships, the last eighteen months have been disorienting. The pipeline you used to count on is harder to forecast. The activity you are funding is producing less of it.
Buyers now run their first round of vendor research through AI, not Google. If AI does not see your firm as a trustworthy answer, it does not put you on the recommended list. Your team never gets the call.
The long blog posts your team wrote for Google ranking are getting ignored. Buyers ask AI specific questions and want short, dense answers. Pillar pages are not earning the click.
Trade shows, paid ads, and outbound that used to backfill the pipeline are converting at lower rates and costing more. The committee that decides has grown. The cycle has stretched.
Doing more of what worked in 2024 does not solve any of this. Adjusting the underlying system does.
What you will learn
We will walk through three structural rules that decide whether your marketing produces qualified pipeline in 2026, or just more activity.
Each one comes with a real takeaway you can apply this week.
What your website actually needs to do in 2026
Most B2B websites quietly lose qualified buyers in the first moments because the visitor cannot tell, fast enough, what the firm does and why it is different. That same confusion is what costs firms pricing leverage. We will show you what your website needs to communicate, and in what order, so a qualified buyer keeps reading and AI sees your firm as the right answer when buyers ask.
The activity-without-pipeline problem
Why "doing more marketing" almost never solves an unpredictable pipeline, and the structural shift that does. We will walk through what a real pipeline system looks like, why most firms have a fragment of one, and how the pieces actually connect across LinkedIn, outbound, website, search, and email.
The trust signal AI listens for
Why the highest-leverage marketing asset for B2B firms in 2026 is the one most leaders underuse, and why AI just made it more important, not less. We will name it on the call and show you how to start producing it without rebuilding anything.
Who this is for and not for
This is for you if
You are a business owner, founder, CEO, president, or managing partner of a B2B firm in professional services, MSP and IT services, manufacturing or industrial B2B, or a complex-funnel SaaS company.
Your firm grew on referrals and rainmaker relationships and is now hitting a ceiling that more activity has not solved.
You have spent on marketing vendors and have more clicks, impressions, and reports than you have qualified opportunities.
You suspect AI is changing how buyers find and evaluate you, and you have not adjusted your marketing operating model to match.
You want a system frame, not another tactic.
This is not for you if
Your firm sells marketing strategy, brand strategy, demand generation, digital marketing, fractional CMO services, or any marketing service line. We exclude marketing service providers from these sessions.
You are a CMO or in-house marketing director looking for tactics. The workshop is built for the leader who funds and directs marketing, not the practitioner who runs it day to day.
Your business is under $2M in revenue. The frame assumes a complex sales cycle and an established organization.
You want a software demo or a tool review. We do not pitch tools.
What you will leave with
A short, prioritized list of changes to consider in your own marketing.
A simple website check you can run on any page in your funnel that tells you whether a qualified buyer who lands cold will keep reading or leave.
A clear picture of where your marketing is structurally misaligned and which of the three rules from the workshop is your firm's biggest gap.
The recording, the slide PDF, and the option to schedule a one-on-one Strategy Review with Jayson.
Format
Live online.
60 minutes total.
45 minutes of teaching plus 15 minutes of live Q and A.
The joining link is sent in your registration confirmation and again one hour before the session.
Recording sent to every registrant within 24 hours, even if you cannot attend live.
Submit a question in advance via the registration form and we will work it into the live Q and A.
Jayson Duncan
Founder, Miller Farm Media
Jayson is the creator of the Harvest Marketing System, the strategy-first marketing operating system installed across complex-cycle B2B firms in professional services, MSP and IT services, manufacturing, and SaaS. He has spent 26 years replacing random acts of marketing with a system that turns referrals and activity into qualified, predictable pipeline. He works directly with business owners, founders, and managing partners who are tired of gambling on agencies.
Frequently asked questions
Is this a sales pitch?
No. The session is a 45-minute teach plus 15 minutes of live Q and A. We do not pitch from the stage. If the framework resonates, you can request a one-on-one Strategy Review at the end. That conversation is also free.
Will I get the recording?
Yes. All registrants receive the recording within 24 hours, even if they cannot attend live.
Who else will be in the room?
Business owners, founders, CEOs, and managing partners of professional services firms, MSPs, manufacturers, and complex-funnel B2B SaaS companies. Most are between $5M and $100M in revenue.
My team is small or I outsource marketing. Will this still help?
It is the strategy-first marketing operating system Miller Farm Media installs for clients. It is what we use to turn random acts of marketing into a system that produces predictable pipeline for complex-cycle B2B firms. The workshop walks through the three structural rules at the heart of it. You do not have to be a client to use the frame.
What is the Strategy Review at the end?
A free 60-minute one-on-one with Jayson. It is not a sales call. You walk away with an honest read on where your marketing is structurally misaligned and what to do about it. You decide whether a deeper engagement makes sense.
Predictable pipeline. 60 minutes. No pitch.
Thursday, May 21, 2026 at 11:00 am PT. Live online. Recording sent to all registrants.
Miller Farm Media and this training are in no way affiliated with or endorsed by LinkedIn Corporation.
Miller Farm Media 2026